DESIGN RULES

Fundamental Visual Principles + Practices for Great UI Design

English (US) Web Design
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DESIGN RULES

Be able to create useful, usable and visually compelling UI design for any kind of app, site or system.

Understand how to properly balance form and function

Understand the critical rules for designing on small screens and mobile devices

Know how to effectively organize and economize visual information

Understand + apply the principle of Balance to create visual order

Understand + apply the principle of Rhythm to establish and reinforce comprehension

Understand + apply the principle of Harmony to shape disparate UI elements into a unified, consistent experience

Understand + apply the principle of Dominance to direct user focus and enhance UX

Understand + apply the principle of Alignment to lead the user's eye and speed task completion

Understand + apply the principle of Proximity to signal relationships between screen elements and decrease users' cognitive effort

Communicate with color, typography and imagery in the UI

Understand how color communicates and influences interaction

Know how to choose the right colors for any UI design

Know how to apply contrast properly to guide users and call attention to critical UI elements and interactions

Know how to determine whether or not color and contrast are appropriate

Understand the fundamentals of typography as a design element

Know how to choose the right fonts and design appropriately with them

Understand + apply 7 crucial rules for great typographic design

Understand + apply 5 rules for choosing the right imagery

Understand + apply a core set of DOs and DON'Ts when designing with images

Know how to create and simplify visual cues that direct user focus and interaction

Understand the 3 kinds of data visualizations used in UI design

Understand how the context of the data presented determines its visual form

Understand + apply 6 rules for great data design

Know how to simplify visual information to clarify meaning and improve UX

Know how to visually separate content from controls to make interactions easier for users to understand and act on

Walk away with a set of "18 UI Design Mantras" that you can apply to anything and everything you ever design!